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We get a lot of comments about our WYORIGINAL® brand. “I can’t wear that because I’m not from here.” Well, frankly, that’s just not true. 

We define a WYORIGINAL® as someone who embodies the Wyoming spirit. Maybe you have an affinity for the outdoors, respect mother nature and all she provides. You’re a good neighbor and friend. You’re a steward of the land, a keeper of the Western way of life. 

A true WYORIGINAL® stands firm for what they believe in and holds others to the same standards. They’re just good people who happen to love Wyoming as well. 

So whether you live here, love here, or are from here, you’re absolutely a WYORIGINAL®.

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